7 Questions you must answer before creating video content

You’ve heard it said, “If you fail to plan, you are planning to fail!”

This statement applies to video content used for marketing as well. Most video content on the internet is not effective because there was no planning involved.

These are 7 simple questions you must answer before creating video content.

  1. What objective do you want the video to achieve?

This is the starting point of your video content planning exercise. The answer to this question will be a guide to everything else you do. Video can help you achieve the following things:

  • Build brand awareness
  • Sell a product or service
  • Engage with your target audience

Which one is it for you? Keep this in mind for everything you do going forward for this video.  

  1. Who is it for?

Think about your target market or audience, their gender, age, location, occupation, education, interests, stage of life, etc. You want the video to be relatable. Talk about what is happening in their lives, things they care about and what problem you are solving for them. You want them to see themselves in the video content you create.

  1. Where is the video going to be placed?

The video could be placed on a social media platform, including LinkedIn, Facebook, Instagram, Twitter, YouTube, etc. It could also be placed on a website or in an email. All these platforms work in different ways having varied audiences and expectations. Make sure your video content suits the platform.

  1. What is the core message? How will you break it down?

Be clear which topic you will be talking about and stay focused on it. Breaking the message down into points makes it easier to follow and stay engaged. Present it in a way that the viewer is clear on the core message. Consider what your viewer will feel, think and do after receiving the message.

  1. How will you start and end the video?

The start and end of the video are critical. A good introduction will make the person watch the rest of the video. Make sure it is something that grabs their attention, let them know what to expect from the video. It is always good to end with a call to action, now that they have watched your video what should they do.

  1. How long will the video be?

Timing is important when it comes to video. Based on some of the answers above decide how long the video will be. Roughly allocate time to each section or point in the video. Making the video longer than it needs to be can cause dissatisfaction.

  1. What do I need for the video?

It is important that you have everything you need to proceed to filming. This may include:

  • Enough battery and storage to film
  • The right location (Somewhere with natural light is preferable)
  • Any props you may need for filming, etc

Write the answers down to these questions, review them and edit as required before proceeding.

Please let us know in the comments, which point you found most valuable.

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